core values
Impact driven
We are impact driven.
Rebel’s core values consistently focus on creating positive value, benefit, and impact. We achieve this by acting as a catalyst for the entrepreneurial development of both individuals and communities.
For Rebel, value and impact extend well beyond financial returns. We strive to contribute to society, enhance social well-being, and protect the environment through our work. Our goal is holistic success, where positive economic, social, and environmental impacts are fundamental measures of achievement.
Rebel aims to measure and enhance our impact in everything we do, whether our projects focus on sustainability, climate, circularity, gender equality, social inclusion, or good governance. To better evaluate our impact, we use a combination of our own tools and existing metrics. However, achieving a comprehensive definition and measurement of impact remains a challenge. We recognize that concepts like value and impact are dynamic and subjective. Statically defining these concepts may hinder critical thinking and innovation within our organization. Thus, Rebel embraces the ongoing debate and challenge of defining impact and value.
Our commitment to impact is evident in our project decisions. Rebel rejects projects involving illegal or harmful activities, conflicts of interest, and corruption, initiatives wasting taxpayers’ dollars and circumstances in which there is no room for objective analysis. Rebel approaches these project decisions by considering whether our involvement contributes to making the world a better place.
Original
We are original
At Rebel, we value the importance of originality in our work. Original thinking informs our approach to every project, allowing us to offer fresh perspectives and to turn challenges into opportunities for our clients.
We work with proven concepts, starting from first principles. At the same, we’re not afraid to take things in a new direction if the situation calls for it. Close cooperation between our junior and senior advisors, who are equally involved in day-to-day operations, allows for the free flow of ideas across sectors.
When the Princess Maxima Children’s Hospital in Utrecht turned to Rebel for advice on financing an entirely new hospital specializing in pediatric oncology, we faced a daunting task. Initiated by parents of the young patients themselves, the need to improve recovery rates was urgent. A number of Rebels, each with their own specific skill set, worked closely with the initiators to design a unique and creative mix of financing, drawing on our network of investors and mobilizing sufficient stakeholder collateral. The result was a financial structure consisting not only of institutional and bank loans, but of private donations and consumer participation. It has since served as a model for other hospitals in The Netherlands.
In pioneering the revolutionary concept of Nature as a Service, Rebel has furthered much-needed investment in urban green spaces. NAAS, which offers natural assets as services, rather than products, relieves real estate developers of its long term care and reduces investment risk and build costs. Users pay for the use without ownership, reshaping roles in the real estate sector and shifting responsibility to landscapers and other specialized parties. For a logistics real estate developer, Rebel researched the challenges and opportunities of NAAS, showing how extending maintenance contracts and data monitoring help make a green business case.
In public transport, Rebel is at the forefront of fostering payment innovations. We support transit agencies worldwide in advancing contactless payments and adopting new technologies, in close collaboration with both traditional and fintech payment companies. For the innovative California Integrated Travel Project (Cal-ITP) we aim to make paying for transport as easy as buying a cup of coffee. Together with the transit authority, we are developing statewide trip planning, interoperable payments, and streamlined discount verification. Through a so-called ‘Lego blocks approach,’ which includes market soundings, feasibility studies, demonstrations, and stakeholder management, we are bridging the gap between the private sector and government.
In short, Rebel isn’t afraid to deviate from the status quo.
Committed
We are committed
Rebellious
We are rebellious
Our history
Thinking beyond existing structures
The Rebel adventure began in 2002 with ten chairs around a large round table. Sitting around that table, we decided to continue our careers in consultancy by starting our own company – we were the first Rebels. It was to be a company without a hierarchy, without bosses, without limits. A place where everyone could realize their full potential. We bring everything we have inside to the table. Intrinsic motivation, the urge to bring change, expertise and one constant focus: to make a real impact with our projects around the world. Here you can get to know the Rebel team, and the skills that every Rebel has to offer. They include strategic advice, policy analysis, partnership consulting, financial advice and the management of investments.
What we do
Societal impact
The drive and determination of that first step in 2002 informs how we work with and on behalf of our partners to this day. Trust is everything. In everything we do – and we do a lot! – our objective is to have a positive impact on the world. At the interface between the public and the private, because combining social values with a keen business sense is close to the heart of all Rebels. That might seem like an ambitious goal, perhaps, but we have always relished a challenge. We invite everyone to join in, to become part of the change. Let’s think beyond existing structures. As governments, as companies and as individuals.
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Challenge Your Professional Life | No Change Without A Rebel
In this book, Rebel and MENDO explore the concept of professional rebellion. Former and future Rebels deconstruct the concept of the office as a symbol for the conventional, the uninspiring, the predictable and predetermined. The office might not seem like the most exciting place to bring about change and make a difference, but you can trust Rebel to show you why that makes it all the more important.
meet the Rebels
We’re not big on formality. Instead, we let our skills speak for themselves, and we’ll tell you if we don’t have all the answers. We keep our finger on the pulse in terms of the best solutions available, so that we’re always sure to find that Rebel road to success. Does this make your heart beat faster?
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work at Rebel
If you become a Rebel, you’ll be given the freedom to do what you think matters in the world.
Around the world, Rebels work on the issues that will affect our future, from sustainability, transportation, and urban development to healthcare and the social sector. We currently have more than 250 Rebels working on exciting projects out of our offices in Rotterdam, Antwerp, Washington DC, Toronto, Johannesburg, Düsseldorf, London, and Nairobi.
Using our financial-economic and strategic consulting expertise, we support clients in both the public and private sectors. In doing so, we never lose sight of our main goal: to make a positive impact on the world.
We also believe in the value of small-scale initiatives and entrepreneurship. That’s why Rebel is made up of lots of small companies, working together under one banner. And that’s why our Rebels aren’t just employees, but shareholders as well. We not only advise on innovative initiatives – we invest in them.
advice
Rebels give honest advice, even when it isn’t what the world wants to hear. But because we believe in giving the best advice, we’ll give it to you anyway. Advice based on verifiable evidence, always developed through strong collaboration with our partners.
implementation
Advice alone is never enough; it’s only the first step. To realise true impact, our commitment carries through the roll-out and realisation phases of our projects.
development
As consultants, we enjoy working on challenging projects. As Rebels, we put our money where our mouth is. We invest when we fully believe in a project, if we get to work with interesting people and organizations, and only when we think we can make a real difference. Once we invest, we keep adding value through continuous innovation and improvement.
current affairs happening in the world
around the globe
We are still the same boys and girls who sat around that table. But the table has grown steadily larger, and we’ve had to pull up quite a few extra chairs. In Rotterdam, and in other world cities. Growth is not our goal. But we certainly have grown. We go where we are most needed, where we can achieve the most change. From Rotterdam, Antwerp, Düsseldorf, London, and Washington D.C. to Johannesburg, Nairobi, and Toronto. You can follow our journey on the map below.
- Rebel office
- Rebel-impact