Traveling to Antwerp the smart way with the mobility market place

Realized in Belgium

Traveling to Antwerp the smart way with the mobility market place

Masterplan 2020 is all about the ambition of achieving smooth-flowing traffic, safer roads and better quality of life in and around Antwerp. A relief in the long term, but in the short term a major mobility challenge for this dynamic Belgian city. Urban accessibility can only be improved by working together. Utilizing the expertise of Rebels from both the Netherlands and Belgium, we took on the challenge of providing the best in transportation advice. To ensure that people and goods flow smoothly through Antwerp while work is underway, we needed to conjure up 10,000 rush-hour avoidances on the road network over a five-year period.

The challenge

Antwerp is searching for new ways of ensuring better traffic flow, and the expected impact of Masterplan 2020 on traffic is considerable. Solutions that cause the least obstruction are given priority. How can the city introduce these measures quickly and effectively during the implementation phase? The city of Antwerp has set to work on making our vision a reality and creating ‘marketplaces’ for mobility.

The approach

Marketplaces focus on stimulating latent demand and encouraging private mobility providers. The ‘Travel to Antwerp the Smart Way’ team rolled out the new mobility marketplace. They were coached by a team of Dutch Rebels with experience in launching mobility marketplaces, and by Belgian Rebels familiar with the local mobility context. In addition to drawing up a transportation strategy, we also supervised the implementation process.

In order to bring a wide range of mobility services to market together with ‘Travel to Antwerp the Smart Way’, we focused on a variety of areas. Alongside an innovative tender aimed at rush-hour avoidance, a second project call was also put out. This involves stimulating demand by targeting specific residents and conducting logistic scans in areas with the greatest traffic impact.


Twelve new mobility services for freight, motorists and passengers were rolled out within one year. A second wave is on the way.