Valuing nature

Nature is often treated as a cost, when in fact most of the time it delivers more value than it consumes. We make the benefits of ecosystem services visible by quantifying, and where possible, monetising, their social and financial impact. This helps ensure nature is given a fairer place in decision-making.

Valuing nature isn’t just a theoretical exercise, it’s the starting point for a practical conversation: Who benefits? Who should and could pay? By identifying both the value and the beneficiaries, we help create a more balanced and effective investment model.

Using the latest scientific insights, Rebel has developed tools and models to assess the costs and benefits of nature, from trees in urban areas to peatlands in rural landscapes. Our methods are grounded in frameworks like Natural Capital Accounting and TEEB.