Supporting a strategic bid for a landmark bus operations and infrastructure project
The challenge
A major new city development in the Middle East is positioning itself as a global destination for entertainment, culture, and innovation. To align with national ambitions for economic diversification and sustainable urban growth, the city requires the design, deployment and on-going delivery of a brand-new, multi-modal public transport network.
To support this vision, the city’s development authority launched a competitive tender to appoint a consortium responsible for delivering an extensive new bus network and all associated infrastructure. The scope includes electric bus operations, charging infrastructure, intelligent transport systems (ITS), and customer service delivery, all designed to scale in phases alongside the city’s construction and opening milestones.
An international public transport group, bidding in partnership with a prominent regional infrastructure firm, engaged Rebel to support the planning and development of a high-quality, compliant, and compelling proposal—delivered under a highly compressed timeline.
The Approach
Rebel supported the bidding consortium as an embedded partner, providing end-to-end strategic and technical assistance throughout the tender process.
Our role included:
- Structuring the bid response and drafting delivery plans across technical, commercial, and contractual workstreams
- Proofreading all delivery plans and acting as a content controller to ensure consistency, clarity, and alignment across documents
- Facilitating cross-functional input and coordination between international and regional partners, including bid project management to align timelines, deliverables, and stakeholder contributions across multiple workstreams
- Ensuring alignment with the client’s strategic goals, evaluation criteria, and delivery model
Our interdisciplinary team combined bid management expertise with deep sector knowledge in urban mobility and public transport operation, allowing us to guide the consortium toward a polished, credible submission.
Impact
A highly innovative and forward-looking bid package was delivered on time and in line with all technical and procedural requirements.
The experience of a Rebel
