Port of Montreal container market study

Realized in Canada

Rebel has conducted a comprehensive market study for the Port of Montreal, assessing the current and future demand for container capacity, and competitive port environment.

The challenge

The primary challenge addressed in this project is the growing competition and capacity constraints at the Port of Montreal’s existing terminals. The port has seen its market share decline due to limited space, increasing competition from other North American ports, and the ongoing upscaling of container vessels. The challenge is to determine whether the proposed new container terminal can effectively counter these pressures by providing the necessary additional capacity and operational efficiency, and to identify the optimal timing and strategy for its development.

Rebel has conducted a market analysis that examines the current and future demand for container capacity at the Port of Montreal. The study included an overview of the key throughput trends in the North American port market and a detailed review of the competitive environment. This was followed by an assessment of the macro-economic factors and trade outlooks influencing container traffic, particularly focusing on the US Midwest and Canadian transit markets.

The analysis included a comparison of scenarios with and without a new container terminal development, modeling the impact of capacity constraints on logistics costs and service levels, as well as the potential benefits of the terminal in terms of market share and hinterland reach. Throughout the study, Rebel worked closely with the Port of Montreal to align the analysis with the port’s strategic objectives and provide actionable insights for informed decision-making.

Impact

We conduct a market study for the Port of Montreal to assess container demand, competitive pressures, and the impact of a proposed new terminal on capacity and market share.