urban nature: a greener city for all

Today’s cities tend to be grey rather than green. Why? For the simple reason that urban greenery is still considered a cost item instead of an investment. Time for a change. After all, every patch of greenery adds value to our living environment. Greenery purifies the air and helps cities adapt to climate change, by trapping water and providing cooling. A balanced ecosystem contributes to neighbourhood biodiversity, offering benefits for humans and animals alike. Rebel lays the foundations for urban nature, by concretising what greenery has to offer the city.

Urban nature

We know the value

We at Rebel prefer to do things differently, by tackling issues from our own perspective. How can we rearrange revenue models so that nature benefits, while we ourselves benefit financially? 

Our strength lies in the ability to make the value of nature apparent. If we can demonstrate the value of greenery, we can also entice parties to invest more. This is how we help make urban areas more attractive. 

We examine what an area requires to offer scope for flora and fauna, while calculating the benefits of more green space. For instance, we demonstrate to municipalities how more nature can contribute to water management, so that existing cash flows can be freed up. And we complete the business case for nature by pointing out the added value to entrepreneurs. 

Consider a green wall for instance, which has a cooling effect and therefore cuts costs. After all, it implies that fewer climate measures need to be taken inside the building. The result: ‘green’ becomes easier to finance.


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